Bupa Optical Bupa Dental

Bupa Optical provides eye care and eyewear to Bupa members and non-members. The brand had limited recognition among individuals without Bupa Health insurance. To address this challenge and expand the business, we were asked to boost growth by targeting the non-member segment while also elevating engagement with existing members. We developed the “Not a Bupa Member doesn’t matter” sticker, which is now a core element within the brand and used across many platforms.

I also designed and created the new Customer For Life CRM program, which redefined the customer journeys to deliver the right messages, at the right time. I delivered a refreshed creative that’s more personalised and connected for the customer and a concept that could stretch across any future journey, driving a consistent brand look and feel for our customers.

I worked on cross collaborations with RayBan and Calvin Klein and multiple campaigns around the Australian Open. Most recently the “Shop the Look” campaign for Bupa Optical has been advertised nationally, I designed and created the look and feel of the digital, OOH print and social assets, keeping a cohesive and strong presence.